Hi! I'm Sarita,

I'm a revenue-focused marketer specializing in digital marketing, demand gen, lead gen.

I've worked B2C, B2B, SMB & large enterprises, and sat across the aisle agency-side too.

I believe whatever good marketing starts with engagement, and ends with strong analysis & measurement, and is powered by people committed to continuous improvement.

You'll find an assortment of work projects and outputs on this site, as well as general marketing and digital marketing commentary.