Digital Marketing Work

Objectives

  • Achieve higher demand for kitchen remodels for upcoming fall / winter season. Goal to secure 30% increase in Kitchen Remodel revenue. 
  • Planning& Initial work started Q1. 

Plan

  • Improve Search Engine Rank for Kitchen Remodel, Portland and Kitchen Remodel Contractors. 
  • Target Angie’s List Customers with Kitchen focused content 
  • Utilize Email Marketing, Social, sub-contractor & partner network to distribute new kitchen-project focused content 
  • Feature more kitchen remodel projects on our Social Media
  • Develop content series around kitchen remodels  

Process

  • Researched best keywords around “kitchen remodel” (using “People Also Asked” as well as SEMRush) 
  • Built Monthly Content Series (developed content) 
  • Built as monthly series, (so it’s repeatable activity each month). 
  • Released on Social Media
  • Identified key opportunities for additional backlinks through researching top 5 ranking sites for Kitchen Remodel in the Portland area. Built plan to build out backlinks for 
  • Secured additional relevant backlinks (from cooperative local sites in aligned industries, realtors, painters, tile subcontractors), Angie’s List.  Where possible, content was shared via these companies’ email list. 
  • Sent to our contact list via email (for traffic) 

Content Developed

  1. Budgeting for a kitchen remodel
  2. A New Kitchen – 10 Questions to ask when planning a Kitchen Remodel
  3. Cabinets and Countertops – Style Guides for a great kitchen remodel
  4. Design elements for a great kitchen 
  5. Surviving a kitchen remodel. 

Tools Used

  • Ahrefs
  • SEMRush
  • Moz
  • Google Keyword Tool
  • Google Search Console
  • Google Analytics
  • Email & Social Media Channels (Facebook, Angie’s List), Active Campaign, Hubspot. 

Results

ROI

Tools Used

  • Ahrefs
  • SEMRush
  • Google Analytics
  • Google Search Consule
  • Moz

Objectives

Process

  • Secured Relevant Backlinks (from cooperative local sites in aligned industries, realtors, painters, tile subcontractors), Angie’s List. 
  • Sent to contact list via email 
  • Built around specific keywords 
  • Built as series (so it’s repeatable activity each month).