Digital Marketing Work
Objectives
- Achieve higher demand for kitchen remodels for upcoming fall / winter season. Goal to secure 30% increase in Kitchen Remodel revenue.
- Planning& Initial work started Q1.
Plan
- Improve Search Engine Rank for Kitchen Remodel, Portland and Kitchen Remodel Contractors.
- Target Angie’s List Customers with Kitchen focused content
- Utilize Email Marketing, Social, sub-contractor & partner network to distribute new kitchen-project focused content
- Feature more kitchen remodel projects on our Social Media
- Develop content series around kitchen remodels
Process
- Researched best keywords around “kitchen remodel” (using “People Also Asked” as well as SEMRush)
- Built Monthly Content Series (developed content)
- Built as monthly series, (so it’s repeatable activity each month).
- Released on Social Media
- Identified key opportunities for additional backlinks through researching top 5 ranking sites for Kitchen Remodel in the Portland area. Built plan to build out backlinks for
- Secured additional relevant backlinks (from cooperative local sites in aligned industries, realtors, painters, tile subcontractors), Angie’s List. Where possible, content was shared via these companies’ email list.
- Sent to our contact list via email (for traffic)
Content Developed
- Budgeting for a kitchen remodel
- A New Kitchen – 10 Questions to ask when planning a Kitchen Remodel
- Cabinets and Countertops – Style Guides for a great kitchen remodel
- Design elements for a great kitchen
- Surviving a kitchen remodel.
Tools Used
- Ahrefs
- SEMRush
- Moz
- Google Keyword Tool
- Google Search Console
- Google Analytics
- Email & Social Media Channels (Facebook, Angie’s List), Active Campaign, Hubspot.
Results
ROI
Tools Used
- Ahrefs
- SEMRush
- Google Analytics
- Google Search Consule
- Moz
Objectives
Process
- Secured Relevant Backlinks (from cooperative local sites in aligned industries, realtors, painters, tile subcontractors), Angie’s List.
- Sent to contact list via email
- Built around specific keywords
- Built as series (so it’s repeatable activity each month).